Trained in sociology and anthropology, I am the Professor of Cultural and Heritage Tourism at the University of Tasmania (UTAS). My other appointments include Associate Head (Research) and Graduate Research Coordinator at the School of Social Sciences, and Co-Director of the Tourism Research and Education Network (TRENd).
When young, I wanted to be a novelist.
My research focuses on tourism and society issues, art worlds and cultural development, place branding, creative economy and cross-cultural management. My studies often draw comparative lessons between Denmark, Singapore, and China, with Australia the latest addition.
Australia is my fourth country of residence. I moved to Tasmania from Copenhagen in late 2016. Except for a one-year stint in Glasgow as a lecturer at Glasgow Caledonian University, Denmark was home between 1996 and 2016. I left Singapore when I was 31.
Before pursuing my PhD at Copenhagen Business School, I received my university education at the National University of Singapore - BA, BSocSc (Hons), and MSocSc. Upon graduation then, I worked at the Friedrich Naumann Foundation and the Housing and Development Board (HDB) in Singapore. And as part of national service, I was a soldier for two and a half years in my late teens.